Starting March 17, 2025, **HubSpot Insights** will no longer automatically enrich company records for free. HubSpot is transitioning to Breeze Intelligence to address some of the shortcomings of Insights, such as outdated or incomplete data. Breeze’s AI-driven model aims to ensure accuracy and deeper insights by analyzing larger datasets and providing timely updates tailored to user needs. This shift addresses some of the limitations of HubSpot Insights and introduces a credit-based model, ensuring that users only pay for the enrichment they need while benefiting from enhanced AI-driven insights.
In this post, we’ll break down what this change means for your workflows, explore how HubSpot Breeze compares to other data enrichment solutions like ZoomInfo, and provide practical steps to help you make a smooth transition.
In today’s fast-paced business environment, executives and marketing leaders are always looking for ways to strengthen their digital content strategy. Incorporating narration into your HubSpot blog posts offers a practical method to expand reach, improve accessibility, and accommodate a variety of content consumption habits. Whether you opt for AI-powered narration or produce audio in-house, knowing how to integrate narration effectively can support broader marketing objectives. In this guide, we’ll explore the key steps to setting up narration within HubSpot, discuss best practices for adapting your scripts, and examine various options—such as third-party tools or video integration—for improved tracking and engagement.
HubSpot's transition to a seat-based pricing model, effective March 5, 2024, introduced a new structure where costs are directly tied to the number of user seats. When this model was introduced, HubSpot's announcement included the following text about what would happen to pricing for existing customers:
I'm not sure about you, but many of my clients are saying it's difficult to keep up with the hundreds of Hubspot updates that have been announced over the last few weeks and also at Inbound 2024 this year.
As a senior marketing and marketing operations professional, I've navigated the complex landscape of data-driven campaigns and analytical reviews. In the ever-evolving world of digital marketing, staying ahead of the curve is essential. Recently, I completed a project that has significantly improved my approach to tasks. Let me share my story with you.
Small and medium-sized enterprises (SMEs) sometimes struggle to keep up with the many moving parts of customer relationship management, such as maintaining a client database, developing marketing strategies, and handling customer service inquiries.
Growing a company, increasing marketing efforts, and improving the customer experience are all things that might be challenging. HubSpot is a robust platform that can meet the majority of your marketing and sales requirements. Since there are numerous methods to customize your HubSpot portal to the specific demands of your organization, automating routine, time-consuming procedures are becoming increasingly important.
Day 0: The start of the software quest
Every good quest starts with a strong desire or need. My partner who is a consultant had a great wish to purchase software to backup his client's Google workspace environment. It was an unnecessarily inefficient, tiresome, and expensive process for both parties. (I would love to hear your thoughts on how you would optimize the below customer journey. As it was not a terribly bad experience but just a complete waste of everyone's time and resources. ) I have documented below the entire process step-by-step. It is a great exercise for any organization to reflect on the journey a customer goes through and how the experience ways up. I would recommend if possible someone to do a ' mystery shop' on your behalf. It's amazing what insights you can get from reviewing a sales process.
Recently, I conducted some research on the demo experience for one of my clients. They were looking for a "mystery shop" for their demo process from a marketing point of view. So I thought it would be interesting to do this with a number of other Saas organizations to see what the market is like and how the competition stacked up. I chose some well-known Saas brands including, Salesforce, PandaDoc & Hubspot. You can also find a list of other popular CRM tools here for more examples, many of which have demo flows."
The results were very surprising. In the end, none of them provided, in my opinion, a world-class customer experience, however, I got a lot ideas and insights from the process so I thought I would share my learnings with you here on the blog.
Last year we looked at the possibility to integrate Microsoft Teams meetings with the Hubspot meeting scheduling tool. At that time, it was possible to automatically have a meeting that was booked through the Hubspot automatic meetings scheduler sent to your Microsoft Office365 Calendar, but it was not possible to automatically include a link to a Microsoft Teams meeting.
We have been keeping an eye on this feature ever since we first wrote about it because we have heard that many people are looking for this integration. Spoiler alert, there is still no native integration that allows us to use the Hubspot meeting scheduler tool to send out invitations with automatically generated Meeting links for Microsoft links. But we expect that this will become available very soon because Hubspot has confirmed that they have been working on a solution for some time. So, let’s explore where things stand one year on.
We regularly get questions from our clients about web development, website migrations and website redesigns. It is a very important - and often very scary part of their marketing activities. The main cause of all the fear around these projects are:
- They tend to cost a lot of resources
- They take a lot of time to complete
- It is hard to get a good result that works for everyone
It is often difficult to understand where to start when you are a faced with a web design or redesign project. There are many different approaches that you can use and a huge amount of options, possibilities and the complexities that arise when you think about redesigning and implementing your business website. It is tricky to translate design choices that make good marketing sense to the right technical implementations. We often get questions about how to use Growth Driven Design to drive better value, so we decided to write a bit of an introduction to explain what Growth Driven Design is and how it compares to traditional web design methods.
What Is Growth Driven Design, and What Can I Use It For?
Traditional web design projects are typically time-consuming, costly, and are often delivered long after the estimated deadlines. With a conventional design strategy, the website will typically receive major updates after at least one to two years. These methods are clearly outdated since the business will not fully maximize the lead generation and performance of their website.
Growth driven design is a web design methodology that was developed to make the process of redesigning a website more clear, more affordable and to drive a higher quality result. It's been gaining popularity over the years and fits well with other modern digital marketing principles such as Inbound Marketing.
