One of the hardest parts of working in marketing is keeping your skills up to date. I have made this slightly easier for you by listing several recomended learning resources in this post. This is reflected in the latest State of Inbound Report where 19% said training was the company's top challenge. Most of us spend time implementing, planning and executing campaigns. Leaving little room to brush up or expand your skill set. However, this is a dangerous tactic if you want to grow your career and become a successful T Shaped marketer (see Buffer's or Moz's diagram below).
With the current rate of change in the world of marketing, within a couple of months you can easily find yourself out of date with the latest trends, tools or Inbound strategies.
"The only sustainable competitive advantage is an organization's ability to learn faster than the competition" - Peter Senge, Founder of the Society for Organizational Learning
Source: https://blog.bufferapp.com/t-shaped-marketer
Source: https://moz.com/rand/the-t-shaped-web-marketer/
Before you choose the right Inbound marketing course or learning programme. It is a good idea to set some realistic parameters. Education can be a costly investment in both time & money. Just ask anyone who has committed to a part-time Masters degree while working full-time. Consider how much you or your employer can invest both in time and financially. You may want to research some of the following
Carefully consider what skills you want to develop and invest in. I would advise to lean into your strengths. Review the T-Shaped diagrams above. Consider the following questions to help guide you.
The second thing to consider is how practical and relevant the course is considering the current rate of change in our industry? For example a Masters or degree programme curriculum is set years in advance. Therefore there is little room to learn the latest trends from the industry. Whereas Blogs or video's can put created quickly in response to latest developments.
Image Credit: The 2016 State of Inbound Report
The below is a starter list. Meaning it is not completely comprehensive. However, the resources are either highly regarded or recomended resources. Feel free to add your own suggestions in the comments below to share with others - especially forums !!