Account Based Marketing

If you are a Marketing Hub Professional/Enterprise or Sales Hub Professional/Enterprise user, your Account Based marketing tactics in Hubspot just got a whole lot easier. Hubspot launched a set of ABM features that will allow you to get started with targeting your best fit companies and create a ABM strategy with just out of the box tools. In this post we will have a quick look at what an ABM strategy is, what Hubspot has changed to make it easier to implement and how you could go about implementing it.

There is a big buzz around ABM or Account based marketing at the moment. Lots of clients are asking about best practices, how to implement or transition to ABM. I thought maybe there was something I was missing. Had I overlooked a transformative new marketing strategy? Then I got slightly paranoid and starting asking others about it, but they came back with what I already knew. Then I thought I would do some extra research. There was so much interest, there must be something to it, right?