4 min
GDPR seems like and is a huge task to tackle. As inbound marketers, we can argue that it’s actually not all bad news as it reinforces that you should only market to people who are interested in hearing from you.
Of course, we can’t simplify it to just that statement but much of privacy law in Europe actually comes down to balancing your legitimate interest and the privacy rights and freedoms of your data subjects, or the people in your database. Funnily enough though, after following the basic rules set out in the regulation, you can come up with an answer to many cases by asking yourself ‘Does it feel right?’.
