Blog

Alex Mampieri

With a background in IT services, a passion for media and a natural dislike for most outbound marketing techniques, I developed a fascination with honest data driven marketing practices. I love learning and believe human communication is core to success. As a consultant at About Inbound my main activities are researching and writing about marketing technology and assisting our customers with technical marketing tasks in Hubspot such as database maintenance, Automation workflows, template migration etc.
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Recent Posts

Hubspot tool sneak peak: Drag and drop editor for email coming soon!

15 June 2018 | by Alex Mampieri

1 min

Have you gotten stuck or felt restricted by Hubspot's email layout editing features? We know we have wished it to be more intuitive. We often see clients getting confused during the process of creating their email layouts using Hubspot. We recently spotted a very exciting feature in one Hubspot portal that might make these struggles a thing of the past!

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Can VR meetings replace corporate travel for global meet-ups and training?

8 June 2018 | by Alex Mampieri

6 min

The current options for group training and collaboration for remote teams/audiences can be divided in 2 distinct approaches. You can fly your team to a central location for one or more days to collaborate and learn the skills needed or, set a date and time and use one of the many remote meeting tools with video, audio and screen sharing for self paced training and collaboration. The second approach needs far less investment but often results in less engagement. We recently found out that there will soon be a third option that could provide a better balance between these time/cost and results trade offs. You will soon be able to get your audience into a virtual room using your existing devices and VR. 

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Hubspot anounces update on Automation and the use of multiple twitter accounts

26 March 2018 | by Alex Mampieri

3 min

Back in December 2017 we started having major issues with our Hubspot social integrated twitter accounts at About Inbound. We ended up spending a lot of time trying to figure out what was going on and lost a lot of time posting tweets that did not have any reach, so much so that we wrote a blog post about how API integration issues can cause major disruptions that we as marketers should be conscious of the integrations we depend on. Frustrated with our unsatisfactory workaround (as we'd have to guess when the problem might reoccur and on every occurrence we would loose time and followers) we kept a close eye on twitter development sources and Hubspot product updates. 

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How a virtual meeting became a reality

23 March 2018 | by Alex Mampieri

12 min

It was around 12 noon when we met with Jonny - CEO of meetingroom.io, to get a demo of the latest iteration of their interactive room. We already knew a bit about the concept and were excited to see what kind of scope the service might have for providing remote training and virtual meeting opportunities. Jonny warmly welcomed me into the meeting where he and Vourneen were already having a chat at a round table in the demo room. The space was fairly large, with two windows looking out onto an infinite plane of rippling water. The room’s four walls were covered with various screens and whiteboard surfaces. 

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Building an Inbound Sales Team and Process

26 February 2018 | by Alex Mampieri

14 min

The startup world is so dynamic and different from the world of Enterprise, that it can be extremely difficult to anchor your growth with the appropriate processes. Bringing in quality leads and converting them into customers is always a top priority in business but any startup growth model is by definition very dynamic. This makes it extra difficult to build the right inbound sales team and put in place the right sales processes to support the rapid growth and flexibility needed for your startup to be successful.

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How API failures could destroy your marketing automation success

6 February 2018 | by Alex Mampieri

7 min

Have you ever wondered what would happen if your API based marketing automation sucess would fall apart? or your marketing integrations would stop? Do you have any backup plan or supporting processes?

In this article we will explore what the implications can be and why you should make sure to monitor and plan for integration failures.

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Setting up your Hubspot social monitoring stream to answer questions on Twitter

19 December 2017 | by Alex Mampieri

3 min

Click here to go straight to the video 

So you are pushing out content to your social media followers via Hubspot and have built up some decent content sources to re-tweet, Facebook send out on Linkedin etc. Now how do you drive your audience to engage with you and generate more leads? Remember that according to the inbound methodology your first priority should always be to drive value. Social monitoring plays a key part into understanding

your social audience and providing them with value. To help you get the most out of the Hubspot tools we will dive into Hubspot's social monitoring settings and give you some great Twitter workflow tips to use them effectively.

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How do I manage my social media publishing in Hubspot?

1 December 2017 | by Alex Mampieri

6 min


Managing a business's social media content is a real challenge for most of us. In this article we'll be providing a good content publishing workflow to get you started using social media publishing in Hubspot. We'll look at how to set up an efficient social publishing workflow and execute it in a few easy steps with some inbound pro tips mixed in. This should get you up and running and pumping out decent content using social media publishing in Hubspot.

 

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